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Ethical vitamin firm and vegan artist unite for unique cruelty-free exhibition

Friday July 21, 2017
Ethical vitamin firm and vegan artist unite for unique  cruelty-free exhibition

Leading ethical vitamin company Viridian Nutrition is putting the spotlight on the world of cruelty-free art by supporting an exhibition by a vegan artist.

The exciting project sees the British family firm getting behind the event called Free Spirit, which explores the essence of the East Anglian countryside, and showcases the atmospheric and ethereal paintings of established Norfolk artist David Dane.


David, 73, became a vegetarian in his late 30s and started to follow a vegan lifestyle 12 years ago. He uses cruelty-free art materials to create his captivating work of the beautiful British landscape and express his compassion for animals.




David is known as the artist who took the Norfolk and Suffolk Broads to the world.


During the 80s and 90s, he was one of the first Broads artists to have his work of local scenes transferred into print. These were published and marketed by a leading London company. Much to his surprise, thousands of images of his work were selling around the world, with such titles as ‘Romantic Mill’, ‘Dusk’ and ‘Dawn’. His interpretation of the Broadland scene became best sellers worldwide.


Viridian Nutrition’s founder, Cheryl Thallon, said: “David’s creative talents reflect Viridian Nutrition’s core values of purity and environmentalism and we are delighted to sponsor his 2017 exhibition to help remind everyone to be kind to animals and take care of our fragile planet.”


David said: “The Broads offer a wonderful sanctuary from the stresses of the world. By translating this into my paintings, it will hopefully allow people to capture the essence of the free spirit in the Norfolk and Suffolk Broads at a truly beautiful location.


“I’m also very grateful to be holding this exhibition in association with sponsors Viridian Nutrition, as it is a company which shares the same philosophy and ethics on protecting the natural environment and wildlife. Viridian is also against animal testing and as a vegan artist, I only use art materials that are cruelty-free or without the use of animal products. This creates a natural match for us.”




Free Spirit will consist of a new and never seen before selection of original oil paintings and a carefully selected collection of high-class Giclée prints.

The exhibition will open every day between 11am and 4pm, from 25 November to 3 December and be held at the ‘The Boathouse’, on the edge of Ormesby Broad, Norfolk. Admission is free.


About David Dane:

With a career spanning over 40 years, David has remained faithful to the Norfolk landscape although there have been the occasional excursions to the west coast of Scotland, Cumbria, and even Holland and the River Rhine in Germany.


His annual exhibitions began in the early 70s and have continued up to the present day. It is now the only place to view the artist’s new work, as at present, he does not exhibit in any other gallery. In recent years, David’s paintings have developed a stronger mystical essence. 


He said: “In this increasingly troubled and stressful world, peace and freedom are valued more than ever, and even more difficult to find. A boat on the Broads can offer both peace and freedom. The moment the mooring ropes are released, the boat becomes your own personal island and fortunately there are still unspoilt hideaways and timeless places to escape to in Broadland.” 


For more about David Dane, visit


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