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Viridian has a strong commitment to minimising the company's impact on the environment. We want our company to truly bring health and wellbeing to everyone it touches and that includes the planet. Realistically, no business can claim to be environment friendly, as all businesses have some sort of impact on the environment. Viridian aims to minimise that impact and, additionally, gives funds to environmental, and other, charities to promote health and wellness. Viridian was named as Best Buy in the Ethical Consumer magazine review of vitamins in April/May 2000. PRODUCTS ViridianThe raw materials for our products are the best available - organic where possible to avoid the use of chemical sprays and artificial fertilisers. Just check out our labels to see that our capsules and powders simply include the ingredients listed on the label with no undesirable extras added during encapsulation. We use a naturally beneficial blend of spirulina, bilberry and alfalfa as a base for our capsules. PACKAGING Recycling the Viridian way is an old-fashioned idea. Simply return your empty Viridian bottle to the health food store where you bought it and you will receive 25p refund. The health food store will send your bottle for recycling. Viridian bottles are made from darkened glass as this is the best way to protect the nutrients inside from light and air. We believe it is our responsibility to take care of the environmental implications of this kind of packaging and that's why we offer the 25p cash reward for bottles returned to the health store of purchase. Viridian cardboard boxes are used to transport goods around the country. The boxes are made from 90% recycled materials. In order to keep the strength of the boxes, the outside layer of paper is from managed forests. We do not use any plastic chips or styrofoam packaging materials to protect the goods during transportation. Our purpose-designed boxes are tailored to fit our bottles and very little additional paper/cardboard protection is required. These boxes are frequently returned to our warehouse via our sales team and re-used. OFFICE POLICIES We are aiming for a paper-free office to minimise all paper use where possible and welcome communications, including orders, sent by e.mail. All Viridian stationery is from 100% recycled paper. All photocopier, printer and fax paper is 100% recycled paper. Waste is kept to a minimum, but all waste is recycled through Daventry District Council's recycling scheme. The fax and printer toner cartridges are recycled through Hewlett Packard's Planet Partners recycling scheme. All paper toiletries products used in our building are from recycled materials and our cleaning materials are environment-friendly. CARS Unfortunately, the nature of a company involved in direct sales is that we need to get our sales representatives into the health food stores. We run a fleet of cars, all of which run on unleaded petrol. The sales representatives organise their journey plans to minimise their annual mileage. We are currently investigating the feasibility of converting our cars to LPG. ANIMAL TESTING POLICY Viridian is against all animal testing of food supplement products and their ingredients. We do not test and have never tested Viridian products or ingredients on animals. We do not commission our suppliers or others to do so either. We purchase carefully and ensure that our suppliers also have a policy of no animal testing. However, the reality is that almost all food supplement ingredients have been tested on animals at some time, the important issue is to ensure new tests are not commissioned on ingredients whose safety and efficacy have been established many years ago. Scientists around the world are researching the properties and benefits of nutrients, many of these studies are carried out on human volunteers and on population groups and this type of research is to be encouraged. Viridian has never and will never commission tests to be carried out on animals for any of our products or ingredients. To ensure the safety of Viridian products, we use traditional ingredients with a safe history of human use, no additives and simple encapsulation or powder formulations. This animal testing policy is in sympathy with Viridian's commitment to recycling, charity donation and overall environmental policies. Viridian does not knowingly make donations to any charities involved in animal research. HELP US TO GROW GREENER Viridian isn’t the perfect company, but we are dedicated to finding ways everyday to get further along that road. Let us know what you think, call us on 01327 878050 or e.mail to info@viridian-nutrition.com. |
