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Get Your Frock On!’ and Help Raise £90k to Fund Breast Cancer Research

Wednesday October 4, 2017
Get Your Frock On!’ and Help Raise £90k to Fund Breast Cancer Research

Two charities have come together for a fund-raising campaign. The month-long initiative in October by Animal Free Research UK (formerly the Dr Hadwen Trust) and Breast Cancer UK also coincides with World Animal Day on 4 October.  Viridian is against animal research and does not use ingredients or work with suppliers who conduct animal testing. We hope you find this joint campaign interesting. 


Animal Free Research UK, the UK’s leading non-animal medical research charity, is urging people to ‘get their frocks on’, as part of a fundraising campaign with Breast Cancer UK during October’s Breast Cancer Awareness Month.

The partnership between Animal Free Research UK and Breast Cancer UK is changing the way that charities work together by combining their joint expertise and visions to fund a three-year animal free breast cancer research project.

Led by Professor Valerie Speirs, from the University of Leeds, the study will help researchers to further understand the role played by potentially harmful chemicals and their impact on breast density. High breast density is a key risk factor for breast cancer.

The research will explore whether endocrine disrupting chemicals (EDCs) have an impact on breast density. Many EDCs are synthetic and can be found in many everyday items including plastics, personal care products, cosmetics, domestic cleaning products as well as food and drink.

This research will help to understand whether these chemicals have an impact on breast density and help to identify ways in which breast cancers can be prevented in the future. No animals will be used in the research. Instead, human tissue samples from national and international breast tissue bio-banks will be used.

Between them, the charities aim to raise £90,000 to fund this ground-breaking research. 

Lynn Ladbrook chief executive of Breast Cancer UK, a charity that works to prevent breast cancer by tackling the environmental and chemical causes of the disease, said: “Over 55,000 people are diagnosed with breast cancer every year. One in eight women in the UK will be diagnosed with breast cancer at some stage in their lives. Understanding why we are becoming more vulnerable to this disease is imperative if we are to begin to reduce these numbers.  This project could help us to better understand whether our environments are making the breast more vulnerable to breast cancer.”   

Emma Wrafter, development director at Animal Free Research UK, said: “We are two small charities with a huge vision. In 2016 alone, over four million animals were used in medical research. What many people don’t know is that much of the research is less effective when translated into humans and the animals are destroyed afterwards. In 2017, there has to be another way.

“We really want to encourage everyone to ‘got their frocks on!’ and raise funds to help us take great strides in animal free research into breast cancer prevention. Together, we will be helping to save people and animals and to learn how we can potentially stop breast cancer in its tracks.”

To find out more about the campaign and to sign up, head to  

Key Facts

•             One in eight women in the UK will be diagnosed with breast cancer at some point in their lives
•             55,000 people are diagnosed every year
•             Over half a million women are living with breast cancer, countless more are in some way affected by the disease
•             One in five cases are in women aged under 50

For more about each of the charities or to make a donation:
Animal Free Research visit:  
Breast Cancer UK, visit:   


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