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Viridian officially approved Cruelty Free

Monday September 20, 2021

Leaping Bunny ApprovedThe Viridian range of topical products are approved by the Cruelty Free International Leaping Bunny programme. 

Caring for the planet, the natural environment and all who live in it has been at the heart of ethical vitamin company Viridian’s core values from the start.

Viridian is committed to developing nutritional supplements, oils and tinctures, balms and topical oils which are cruelty free and contain sustainably sourced ingredients, without added binders, fillers or harsh chemicals.

After meeting the rigorous criteria of the Cruelty Free International-operated programme, Viridian is now Leaping Bunny approved.

The Leaping Bunny is the globally recognisable gold standard for cruelty free cosmetics, personal care, household and cleaning products and demonstrates that a brand is genuinely committed to removing animal testing from its supply chain.



Aimee Benbow, Director of Nutrition at Viridian Nutrition said: “We are really excited to achieve this status, the approval underpins Viridian’s commitment against animal testing and applying that within our whole supply chain.

“Viridian Nutrition believes that beauty products should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.

“All of our Viridian Nutrition topical cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products.

“It is important to us that we meet the rigorous globally applied criteria which extend over and above laws governing animal testing and include ongoing independent audits as we are committed to maintaining our cruelty free status. Our supplier monitoring system is also independently audited. Companies like us that meet these required standards are able to proudly display the Cruelty Free International Leaping Bunny logo.”

Cruelty Free International’s Director of Sustainable Business Programmes, Claire Fletcher said: “I’m very happy to welcome Viridian to the Leaping Bunny family and thank them for their commitment to being cruelty free.”

About Cruelty Free International

Cruelty Free International is the leading organisation working to create a world where nobody wants or believes in the need to experiment on animals.  As one of the world's longest standing and most respected animal protection organisations, it is widely regarded as an authority on animal testing issues and frequently called upon by governments, media, corporations and official bodies for advice and expert opinion.

About The Leaping Bunny programme

The Leaping Bunny programme is the globally recognisable gold standard for cruelty free cosmetics, personal care, household and cleaning products. This programme is the best assurance that a company has made a genuine commitment to help end animal testing.


TAGS: Ethical health issuesViridian Values, Cruelty Free, Accreditations


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