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Men in the spotlight

Friday November 19, 2021
Men in the spotlight

The importance of men’s health is being highlighted by ethical vitamin company Viridian Nutrition with the launch of two new supplement innovations. Essential Man Formula is a complete multivitamin and mineral supplement with selected phytonutrients for men aged 18-65 and Man 50+ Prostate Complex harnesses natural botanicals to support normal prostate function*.

The new launches are in line with a survey revealing that nearly as many men (47%) as women (53%) are taking supplements on a daily basis. The research on behalf of the Health Food Manufacturers’ Association of 10,000 adults revealed 71.2% those surveyed were taking supplements, with almost half taking every daily.

Aimee Benbow, Viridian’s Director of Nutrition, said: “It’s evident from the HFMA research that men are engaging in their health and wellbeing. “What’s particularly interesting is that nearly a third of the men responding to the survey (27.8%) have started taking supplements in the last year.

“It’s important to recognise that the nutritional requirements differ for men and women. They also vary with age and this is influenced by hormonal changes. Therefore, developing personalised supplement formulations with research backed and ethically sourced ingredients is important to long-term health and wellbeing.”

Discover Essential Man Formula

Viridian Essential Man Complex

Essential Man Formula contains a unique blend of high quality bioavailable nutrients and botanical extracts to help maintain energy and vitality. Vitamin B5 contributes to the reduction of tiredness and fatigue as well as normal mental performance. Selenium contributes to normal spermatogenesis and immune function. Essential Man Formula contains maca extract at a therapeutic dose.

Key Features:

  • 31 therapeutic nutrients, nutritionist formulated
  • Contains maca extract (Peruvian ginseng) at a therapeutic dose
  • 100% active ingredients, no fillers, binders or artificial additives
  • Vegan

  • Essential Man Formula, is a complete multivitamin and mineral supplement with selected phytonutrients for men, available in 60 capsules, and priced at £31.70.

    For targeted support: Man 50+ Prostate Complex


    Man 50+ Prostate Complex

    Man 50+ Prostate Complex from Viridian contains a select range of plant extracts including a researched pollen extract standardised to beta-sitosterols alongside nettle leaf, pumpkin seed, saw palmetto berry and Pygeum africanum. This formulation has been developed with human clinical data to support the use in men from age 50 onwards.

    *Pumpkin seed extract and nettle extract help with the maintenance of good bladder function and urinary flow and support normal function of the prostate.

    Key Features:

  • Nutritionist formulated for men aged 50 onwards
  • Plant sourced ingredients
  • 100% active ingredients, no fillers, binders or artificial additives
  • Vegan

  • Man 50+ Prostate Complex is available in 60 capsules, and priced £32.40.

    Both Essential Man Formula and Man 50+ Prostate Complex are nutritionist formulated using 100% active ingredients, no binders or fillers, and are vegan friendly.

    For advice on nutrition and lifestyle, visit your local health store and speak to the knowledgeable staff about your individual requirements.  Viridian supplements are available at independent health stores. To find your nearest one visit:

    The information contained in this article is not intended to treat, diagnose or replace the advice of a health practitioner. Please consult a qualified health practitioner if you have a pre-existing health condition or are currently taking medication. Food supplements should not be used as a substitute for a varied and balanced diet.


    TAGS: Men's HealthMale Health


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