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The Good Shopping Guide names Viridian Top for Ethical Vitamins

Wednesday January 8, 2020
The Good Shopping Guide names Viridian Top for Ethical Vitamins


The Good Shopping Guide has named supplement company Viridian Nutrition in its top most socially responsible firms in the world for ethical vitamins.

Viridian was been re-awarded full Ethical Accreditation following an audit by The Ethical Company Organisation(ECO), where it retained its Ethical Company Index score of 100 - the highest score possible.


The ECO’s ethical web comparison site  reveals the good, the bad, and the ugly of the world’s companies and brands, assisting consumers in choosing more eco-friendly, ethical products that support the growth of social responsibility and ethical business as well as a more sustainable, just society.


The research process scans over 40,000 public record documents, including court reports, criticisms from Non-Governmental Organisations, boycott calls and environmental reports.


Ethical Criteria 


For the Vitamins Ethical Rankings, the ECO applied a range of ethical criteria to generate a final index score taking into consideration factors from environmental impact, organics and genetic modification to animal welfare and vegetarian/vegan ingredients.


The research methodology used by ECO is now widely accepted as the benchmark for comparing companies' overall record for Corporate Responsibility.



Photo caption: Viridian Nutrition’s Director of Nutrition Aimee Benbow inspects the botanical ingredient Calendula on an organic farm in the UK.


Viridian is Recommended for Ethical Supplements 


The ECO’s Research & Editorial Director William Sankey, said: “Viridian Nutrition has been re-awarded independent Ethical Accreditation from The Ethical Company Organisation for the 3rd successive year.


"Since the company’s launch in 1999, Viridian Nutrition has been dedicated to supply chain clarity and transparency and was the first vitamin company in the world to be Certified Palm Oil Free (CPOF) in 2018.  Other certifications include Soil Association for organics and The Vegan Society for animal rights.


“The company has more than 300 award-winning supplements and is committed to the use of 100% active ingredients – they use slow manufacture to created pure capsules, powders and liquids avoiding all nasty manufacturing aids.


“Viridian Nutrition's top-ranking Ethical Company Index score of 100 reflects the company's ongoing commitment to the environment, animal welfare and people and are therefore recommended by The Good Shopping Guide when it comes to choosing ethical supplements.”


'...the essentials when choosing for their family's health' 


Viridian Nutrition’s Founder and Managing Director Cheryl Thallon, said: “As we celebrate Viridian’s 20th anniversary, we’re immensely appreciative of this award. Our core philosophies of Purity, Environment and Community put us at the leading edge of the food supplement category in 1999 and are still recognised by the public as the essentials when choosing for their family’s health.”


Though not part of the ECO criteria, Viridian Nutrition was recently the first vitamin company to receive the Palm Oil Free Certification trademark.


The Full Report


To read The Good Shopping Guide’s ethical vitamins report, visit:

To see full Vitamins Ethical Rankings table, visit:


What is an Ethical Vitamin?

Related articles:

 Viridian Values


 Why Viridian


 Why Organic?


 Saying no to GMO


 Caring for others


 Why Health Food Stores?


TAGS: Newsaccreditations, awards, Viridian Values


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