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Viridian unveils new natural Astaxanthin

Monday September 21, 2020
Viridian unveils new natural Astaxanthin

Ethical vitamin company Viridian Nutrition has introduced natural Astaxanthin to its current range.

Viridian Astaxanthin is sourced from freshwater microalgae (Haematococcus pluvialis) - one of the highest concentrations of natural astaxanthin available.

The microalgae is cultivated using natural light and pristine water from the Himalayas. This carotenoid is a lipid soluble pigment and red in colour. 

The vivid red colour of Astaxanthin is produced by the microalgae as a protective reaction to UV light.

Aimee Benbow, Director of Nutrition at Viridian, said: “Viridian Astaxanthin has been developed following robust clinical research into the core ingredient in many areas of health.  

“As with all new product development, this potent formulation has been created to ensure the ingredients are sourced sustainably, leaving a minimal ecological footprint. 

“Viridian Astaxanthin is derived from the richest natural source of freshwater microalgae and grown using natural light in an ideal climate. There is no need for artificial lighting or cooling, so the process has a low environmental impact.” 

The supplement is formulated in a base of marigold flower, naturally rich in the carotenoids lutein, zeaxanthin and meso-zeaxanthin.

Viridian Astaxanthin is vegan and contains 100% active ingredients with no fillers, binders or nasties. The supplement is GMO free, palm oil free, not animal tested and ethically made.

Viridian Astaxanthin is available at independent health food stores. To find your nearest one, visit

Related articles:

 Viridian Astaxanthin details


 Astaxanthin Q&A


TAGS: NewsAstaxanthin, Skin Health


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