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What on Earth is an ethical vitamin?

Monday March 24, 2014
What on Earth is an ethical vitamin?

What on Earth is an ethical vitamin?
You may well have seen this headline on the side of a London bus, or on a poster in the window of your local health food store and been puzzled… so what on Earth is an ethical vitamin? And conversely what is an unethical vitamin? Here we dig a bit deeper to find out what you might find behind your daily vitamins...

Viridian is the leading brand of ethical vitamins, but what does this mean?


Viridian Nutrition was named as Best Buy in Ethical Consumer magazine and in The Good Shopping Guide. The magazine and annual directory commended the company for commitments to pure ingredients, environmental awareness and charity donations.

Ethics in nutritional supplements starts at the ownership of the company – dig a bit deeper into the company behind your daily vitamins and you might well find a giant pharmaceutical company or a mass-market mail order company. Viridian Nutrition is UK-based and family-owned and managed.

Ethics continues through our sourcing of ingredients and the manufacturing procedures. We guarantee non-GM, non-irradiated and 100% active ingredients with no nasty additives whatsoever. No added sugars, no colourings or artificial flavourings making our products as clean and pure as they can be.

Be reassured that although we are absolutely against the use of animal testing and do not test any of products or ingredients on animals, the ingredients we choose all have a tradition of safe use in humans.
So from the seed to the recycling bank, Viridian Nutrition maintains an ethical philosophy at every stage.
Find Viridian Nutrition in your local specialist health store. Click here for your nearest stockist for ethical vitamins.



TAGS: Nutrition News and ViewsViridian Values


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The Leading Brand of ethical vitamins