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VIDEO: Creating a Healthy Future – Viridian film explores lifestyle medicine

Wednesday November 28, 2018
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A TV Doctor, specialist health food store and an industry body feature prominently in a film created for Viridian Nutrition on bringing lifestyle medicine to the mainstream.

While a visit to your GP makes sense when you need a diagnosis or a drug prescription, for lifestyle medicine advice – diet, exercise, stress-management, sleep advice and food supplement information - your local health food store might be an alternative.


That’s according to a new video from ethical supplement company Viridian Nutrition featuring a TV doctor, a specialist health food store and the Health Food Institute.



Created in partnership with the College of Medicine and ITN Productions, the Creating a Healthy Future,’ programme introduced by national newsreader Natasha Kaplinksky explores social prescribing and looks at organisations who are innovating within the fields of sustainable healthcare.

The five-minute segment sponsored by Viridian, called ‘Getting Nutritional Advice from Health Food Shops’ shows Dr Sara Kayat, a practising GP at Grays Inn Medical Practice, London, Ray Hill, Health Food Institute secretary and Andrea Parsons from Baldwin & Co, in London, being interviewed on how health food stores assist with lifestyle medicine, health and wellbeing and dietary changes. Viridian’s own Technical Director Aimée Benbow also discusses education and training of health food store staff.



Commenting on the launch of the video, Viridian’s founder and MD Cheryl Thallon, said: “We believe that specialist independent health food stores are best placed to give lifestyle medicine advice. Our stockists are well trained and have the time and ability to recommend the right diet and lifestyle choices and appropriate supplements with intelligence and kindness and can offer follow-up attention.”


Dr Sara Kayat: “Health food stores are a great resource to help with education, to help with lifestyle and to help with simple health and wellbeing tips. So I really think we need to start drawing on that expertise and not feeling like we need to be so protective over medicine.”


In the video, Health Food Institute Secretary Ray Hill explains how the HFI Protocol helps health food stores safely guide customers towards the appropriate programme of lifestyle and dietary changes including where necessary food supplements. Many independent health food stores have signed-up to the HFI Protocol.


HFI Certificate holder, Andrea Parsons, who works at independent health food store Baldwin & Co in London agreed to speak as a case study. In the film, she describes how her HFI qualification gives her added confidence in helping customers. Baldwin & Co have signed the HFI Protocol.


The five-minute film was launched at the College of Medicine conference in London on 6th November and is being distributed by the College of Medicine directly to all members and partners.


ITN Productions is distributing the video to 50,000 key executives at the Department of Health, Local Authorities, NHS Trusts, Authorised CCGs, GPs, Health & Wellbeing Boards and NHS England.


The video is now hosted on the College of Medicine website for 12 months to encourage social
sharing and promotion of the programme.

Watch the video
Visit ViridianTV on YouTube.
Visit the College of Medicine website. The ‘Creating a Healthy Future’ programme features key industry interviews and news-style reports along with sponsored editorial profiles. For more information visit:

About The College of Medicine
The College of Medicine acts as an advocate for a new attitude to healthcare: one which forges partnerships across society, emphasises prevention and a multi-faceted approach and empowers a healthier, happier population. Founded in 2010, it brings together the experience of senior healthcare professionals and scientists who know the NHS from the inside; the lateral thinking and enthusiasm of the many students associated with the College and – centrally – the powerful voice of all those who receive healthcare, and their carers. Visit:

About ITN Productions
ITN Productions is ITN’s bespoke production hub producing creative and commercially valuable content for the corporate, commercial, broadcast and digital sectors. Industry News forms part of this offering and is a communications tool for leading industry bodies and national associations produced in a broadcast news programme format, including interviews, news-style items and sponsored editorial profiles. Visit:

About Dr Sara Kayat
Dr Sara Kayat is a practicing GP at Grays Inn Medical Practice. Prior to this she worked at Balham Park Surgery which featured on Channel 5’s GPs Behind Closed Doors. She is also a resident GP on This Morning on ITV, regularly offering her expertise on their weekly Second Opinion feature. She has appeared on BBC 1 The Truth About… series, Channel 5’s The Wright Stuff and is frequently seen on the health segments on ITV News.

In the ITN video she describes her thoughts on GPs signposting to their local health food store, “I would suggest GPs start to familiarise themselves with their local health food stores; go there have a chat to the people that work there, understand the training they’ve had, the protocols that they have to go through, the services that they can provide so that the GP can then confidently suggest, to the patient in that consultation, that this is an appropriate place to go.”

Dr Kayat graduated from King’s College London in 2009 with a medical degree (MBBS) and a Bachelor of Science (BSc). She went on to become a junior doctor at Guy’s and St Thomas’ Hospital followed by Worthing Hospital. She then specialised in general practice, attaining her membership to the Royal College of GPs (MRCGP) having completed her three-year GP training at St George’s Hospital in London. She is now a Member for the North East London RCGP Faculty Board.

She is an advocate of maintaining good mental health and regularly practises mindfulness and yoga, and she has a keen interest in preventative medicine through lifestyle choices, exercise and nutrition. She enjoys extreme sports such as scuba diving, skiing and travelling. Her love for travel and extreme environments came together when she took part in Channel 4’s Bear Grylls Celebrity Island, marooned on a dessert island for four weeks, learning to thrive and survive with fellow celebrities.


TAGS: VideoCollege of Medicine, health food stores, videos


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