Security & Privacy


Safe & Secure Trading


At we are aware that you may be concerned about giving your credit card details via the Internet, so that's why we trade using only the highest levels of credit card security over a secure network. 

All your inputs are confidential and are then sent to using secure data encryption software. This means that all data input on our site is coded and can only be decoded by us, using a security technique that is unique to 

You can tell that the pages you are using are secure, because the text in the address bar will change from being http:// to https://. You will also see a padlock symbol or a key appear in the bottom bar of your web page  

As an extra security measure, your credit card details will not be retained on our servers after your transaction has completed. This explains why you are asked to re-enter your card details each time you purchase anything from the site. 

If you're still not sure about ordering online we welcome you to order by telephone: you can contact our sales hotline on: +44 (0)1327 878050. 


Privacy Notice

At Viridian Nutrition we understand your privacy is important to you and that you care about how your personal data is used. It is important to us to earn and keep your trust so this document explains our response to changes in Data Protection laws. The purpose of this policy is to explain what information we collect, how it is used, where it is used, and how to contact Viridian Nutrition with privacy enquiries. 


We respect and value the privacy of all of our customers and professional contacts so we will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.


What you will find in this Notice:


Information About Us

What Does This Notice Cover?

What is Personal Data?

What Are My Rights?

What Personal Data Do You Collect?

How Do You Use My Personal Data?

How Long Will You Keep My Personal Data?

How and Where Do You Store or Transfer My Personal Data?

Do You Share My Personal Data?

How Can I Access My Personal Data?

How Do I Contact You?

Cookies Notice

1.            Information About Us


Who we are: Viridian International Ltd (trading as Viridian Nutrition)

We are a Private Limited Company registered in England under company number 03750310

Registered address: 15 Station Road, St. Ives, Huntingdon, Cambridgeshire, PE17 4BH

Main trading and postal address: 15 High March, Daventry, Northamptonshire NN11 4HB UK.

VAT number: GB738632315

Email address:

Telephone number: 01327 878050.

We are regulated by: the Health Food Manufacturers’ Association; the Food Standards Agency; the European Food Safety Authority.

We are a member of: the Health Food Institute; Health Food Manufacturers Association; Organic Trade Board; Irish Health Trade Association; Irish Association of Health Stores; Alliance for Natural Health; Ethical Company Organisation; Centre For Civil Society (Living Wage Foundation); National Association of Health Stores; the Vegan Society; the Soil Association; British Independent Retailers Association; The Northamptonshire Chamber of Commerce.


2.            What Does This Notice Cover?

This Privacy Information explains how we use your personal data: how it is collected, how it is held, and how it is processed. It also explains your rights under the law relating to your personal data.


3.            What is Personal Data?

Personal data is, in simple terms, any information about you that enables you to be identified as an individual.

Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data covers obvious information such as your name, email address and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

The personal data that we use is set out in Part 5, below.


4.            What Are My Rights?

Under the GDPR, you have the following rights, which we will always work to uphold:

a)            The right to be informed about our collection and use of your personal data. This Privacy Notice should tell you what you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 11.

b)            The right to access the personal data we hold about you. Part 10 will tell you how to do this.

c)            The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 11 to find out more.

d)            The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we have. Please contact us using the details in Part 11 to find out more.

e)            The right to restrict (i.e. prevent) the processing of your personal data.

f)             The right to object to us using your personal data for a particular purpose or purposes.

g)            The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.

h)            Rights relating to automated decision-making and profiling. Part 6 explains more about how we use your personal data, including automated decision-making and/or profiling.

i)             For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 11.


Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.

If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.


5.            What Personal Data Do You Collect?


We may collect some or all of the following personal data (this may vary according to your relationship with us – for instance, we may collect business details for individual professional contacts; we may collect information about weight and lifestyle - for instance the 7 Day Sugar Detox app - to help you track your personal progress):

  • Name;
  • Date of birth and/or age;
  • Gender;
  • Postal address / delivery address;
  • Email address;
  • Telephone number;
  • Business name;
  • Job title;
  • Profession;
  • Financial information for invoices and payments;
  • Purchasing history;
  • Information about your preferences and interests;
  • Information relating to your weight and lifestyle;
  • IP address;
  • Information collected from your web browser (see our Cookies notice for more details)


 Your personal data is obtained from the following third parties:

  • The Rocket Science Group (“Mailchimp” email services)
  • SagePay Europe Ltd (Payment card transactions, web-shop orders)


6.            How Do You Use My Personal Data?


Under the GDPR, we must always have a lawful basis for using personal data. This may be because the data is necessary for our performance of a contract with you, because you have consented to our use of your personal data, or because it is in our legitimate business interests to use it. Your personal data may be used for one or more of the following purposes:

  • Conducting business with you (e.g. providing and managing your account).
  • Supplying our products and services to you. Your personal details are required in order for us to enter into a contract with you.
  • Processing, fulfilling and following up on online or telephone purchases and handling enquiries.
  •  Improving your experience with us (e.g. personalising and tailoring our products and services for you).
  • Communicating with you. This may include responding to emails or telephone calls from you.
  • Recording the outcome of participation in surveys you have agreed to take part in.
  •  Supplying you with access to software or applications that you have opted-in to (such as the Viridian 7 Day Sugar Detox app).
  • Visiting your premises (trade customers only).
  • Permitting you to apply for a job.
  • Supplying you with information by email and /or post that you have opted-in to (you may unsubscribe or opt-out at any time by emailing us:, or by calling us: 01327 878050).

With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email, telephone and/or post with information, news, and offers on our products and services. We do not engage in “cold-calling” by telephone. You will not be sent any unlawful marketing or spam. We will never sell your data to third parties.

We will always work to fully protect your rights and comply with our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out.

We use the following automated system for carrying out certain kinds of customer profiling. If at any point you wish to query any action that we take on the basis of this or wish to request ‘human intervention’ (i.e. have someone review the action themselves, rather than relying only on an automated method), the GDPR gives you the right to do so. Please contact us to find out more using the details in Part 11.

The following automated profiling software may be used:

AbleCommerce Customer Profile Data 

For example, the following automated profiling may take place:

  • Your previous order history/patterns, such as type of order (e.g., product, events, ancillaries), number of orders made, and upcoming order details may be used to ascertain your preferences (e.g. product categories, order frequency, shipping).
  • This information may be used for legitimate marketing purposes, such as advertising offers on our website that may be relevant to you.
  • These profiles are never shared outside of Viridian Nutrition and you may opt-out of such profiling at any time by clicking here (


7.            How Long Will You Keep My Personal Data?


We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Your personal data will therefore be kept for the following periods (or, where there is no fixed period, the following factors will be used to determine how long it is kept):

  • Financial transactions: Any paper records relating to your financial transactions will be securely destroyed after 6 years. Our company accounts software will retain your full order history; if you decide to close your account it does not delete your financial records but we will not use your data again unless it is necessary for contractual reasons or legally required of us. For orders made via our web shop, your registration and customer profile data is automatically stored in our UK data centre and digital data is retained for 7 years to enable us to comply fully with UK finance regulations. If you close your Member account and/or opt-out of Member Profiling, your personal data will be retained for 3 years to enable us to observe due diligence on products we have sent to you. Web shop Credit and Debit card details are handled by Sagepay so we do not store those details.
  • Information you have provided relating to Viridian Nutrition’s surveys: Your information will be retained securely on our internal IT systems for 10 years. This is in order to provide sufficient data for comparison and/or statistical review. 
  • Information you have provided through direct communication with Viridian Nutrition (email, post, telephone): Your information will be retained in Viridian Nutrition’s internal systems for purposes of customer relationship management. For example: we have many valued customers and professional contacts with whom we have long-term relationships and corresponding records (e.g. email conversations). We retain this type of information so that we can ‘pick up’ conversations that we may have been having with you sporadically over long periods and so that we can review what support you may have received in the past. The Information will be retained until either party decides to dissolve the working relationship. If the working relationship ends, we will stop contacting you and create an archive of our communications. Your archive will be retained for 7 years in order to ensure due diligence under financial, legal and/or safety obligations.
  • Email subscriptions and / or newsletters (“eblasts”): Your subscription will stay live until you choose to end it, using the details you have provided. We may also review existing subscriptions periodically and invite you to take an action, in order to ensure you are still interested in receiving information from us. You can amend your details or end your subscription either by clicking the corresponding link in emails we send, or by emailing


8.            How and Where Do You Store or Transfer My Personal Data?

We may store or transfer some or all of your personal data in countries that are not part of the European Economic Area (the “EEA” consists of all EU member states, plus Norway, Iceland, and Liechtenstein). These are known as “third countries” and may not have data protection laws that are as strong as those in the UK and/or the EEA. This means that we will take additional steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the GDPR as follows.

 We share your data with external third parties, as detailed below in Part 9, that are based outside of the EEA.

Where we transfer your data to a third party based in the US, that third party is required to provide data protection to standards similar levels of data protection to those in Europe. More information is available from the European Commission.

Please contact us using the details below in Part 11 for further information about the particular data protection mechanism used by us when transferring your personal data to a third country.

The security of your personal data is essential to us, and to protect your data, we take a number of important measures, including the following:

  • Security Hardware including Firewall appliances, data encryption and filtered network connections.
  • Security Software which includes several layers of protection and control in line with good practice.
  • Physical security to ensure that your data is held under robust security standards.
  •  Policies that guide our staff to comply with relevant laws and best practice to ensure your privacy.


9.            Do You Share My Personal Data?


 We may sometimes contract with the following third parties to supply services to you on our behalf. These may include payment processing, delivery, and marketing. In some cases, those third parties may require access to some or all of your personal data that we hold.


  • UKWeb-shop payment process: Sagepay, UK (we do not store any debit or credit card details)
  • Digital subscriber management (MailChimp emails): The Rocket Science Group, USA


If any of your personal data is required by a third party, as described above, we will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law, as described above in Part 8.

If any personal data is transferred outside of the EEA, we will take suitable steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the GDPR, as explained above in Part 8.

In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.


10.         How Can I Access My Personal Data?


If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.

All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 11. To make this as easy as possible for you, a Subject Access Request Form is available for you to use by request. You do not have to use this form, but it is the easiest way to tell us everything we need to know to respond to your request as quickly as possible.

There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.

We will respond to your subject access request within 28 days. Normally, we aim to provide a complete response, including a copy of your personal data within one month. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our progress.


11.         How Do I Contact You?


To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details (for the attention of GDPR Officer):

Email address:

Telephone number: 01327 878050.

Postal Address: Viridian Nutrition, 15 High March, Daventry, Northamptonshire, NN11 4HB, UK .


12.         Changes to this Privacy Notice

We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.

Any changes will be immediately posted on our webite and you will be deemed to have accepted the terms of the Privacy Policy on your first use of our site following the alterations. We recommend that you check this page regularly to keep up-to-date. You are also welcome to email us requesting a copy of our current privacy terms.



Cookies Notice uses cookies

Cookies are small text files that can be used by websites to make a user's experience more efficient. The GDPR permits us to store certain cookies on your device if they are necessary for the operation of our website. For all other types of cookies we need your permission. 

We use cookies to personalise content, to provide social media features and to analyse our traffic.  By clicking OK when you first enter our website you are accepting all of the cookies we use.  Some cookies are placed by third party services that appear on our pages. To give you more control we use Cookiebot to track and explain the cookies we use. The Cookiebot tool allows you to select specific categories to accept or deny, however please be aware that if you do so some features of the site (e.g. video) may not be available to you.  You can also change your consent at any time.

The cookies we currently use can be seen by using the Cookiebot tool on our website and fall into the following categories:

1.     Necessary Cookies, which help make a website usable by enabling basic functions like page navigation and access to secure areas of the website.

2.     Preference Cookies enable a website to remember information like your preferred language or the region that you are in. 

3.     Statistics Cookies report how visitors interact with websites using anonymised statistics where possible

4.     Marketing cookieswhich track visitors across websites with the aim to display content and ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

5.     Unclassified cookies: Web designers are in the process of classifying the purpose and function of some cookies (we do not currently use any unclassified cookies; Cookiebot will show if this changes)


Before you leave

Thank you for reading this notice, we hope it has answered your questions. When you leave this page be advised that some Viridian Nutrition web pages may contain links to websites not owned or operated by us. We are not responsible for the content, privacy policies, or practices of those websites, so we recommend that you review the privacy policies of each site you visit.



Viridian Nutrition. Last updated: 31/11/2020

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