purity matters

purity matters

Did you know that 50% of a tablet is made up of glues, known as binders, to hold the tablet together? For most people this is just an irritating fact, but for people who are hyper allergenic, this can be a real issue. Would you add magnesium stearate, stearic acid, shellac, talc or colourings to your meal, in the way you’d sprinkle over salt or pepper? Neither would we. By making our capsules, liquids and powders as pure and simple as possible, avoiding all the nasties, we have shown that it is possible to make a range of nutritional supplements acceptable for the majority of people.


From the seed to the recycling bank
More than 70 products in the range are certified organic by the Soil Association, guaranteeing the provenance and eco-friendliness of the ingredients.


All the Viridian fresh organic tinctures and ointments are grown and traditionally made in the UK, reducing the environmental impact of transporting ingredients around the world.

Our capsules and organic nutritional oils are manufactured in the UK, creating local jobs.

We use minimum packaging for our products, all made from recycled or recyclable materials, from our glass bottles to the recycled cardboard shipping boxes. We take responsibility for our packaging, too, offering a 25p refund for bottles returned to the health store where purchased.


Guaranteed passion

We are passionate about:
• 100% active ingredients
• No nasty additives
• UK manufacture
• Green business practices
• Supporting the community
• Organics
• Non-GM
• Non-irradiated

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The Leading Brand of ethical vitamins